Skip to content

Case Study

From Chaos to Control: How We Cut 80% of Ad Spend Without Losing Revenue

The Situation

A well-known (anonymous) company operated without a clear marketing strategy, plan, or structure, spending €50K–€100K per month on Meta Ads, without proper tracking or insights.

  • Marketing calendar: 12 sheets of paper taped to the wall — filled with last-minute actions.
  • No data, no long-term planning, no control.
  • Google Ads neglected, capped at €5K–€10K monthly.

Our Approach

Marketing Structure & Planning

  • Implemented a professional marketing and campaign calendar using Monday.com.
  • Planned 3 to 6 months ahead, including key campaigns and content.
  • Weekly meetings to monitor progress and keep teams aligned.

Strategic Paid Advertising Overhaul

  • Fixed all tracking issues — finally real insights into performance.
  • Reduced Meta Ads spend by 80% — without any drop in revenue.
  • Rebuilt the channel mix:
    • Scaled up Google Ads — top-performing channel.
    • Optimized TikTok Ads.
    • Introduced Snapchat Ads — highest ROAS of all platforms.

In-Depth Data Analysis

  • Deep dive into ticket sales vs. ad spend — revealed no correlation.
  • Found strong correlation between organic search traffic and ticket sales.
  • Root cause: partnerships with large brands created massive media exposure, driving organic search and sales spikes.
  • Conclusion: The brand was relying on organic hype via collaborations — not advertising — a risky growth model.

Key Results

  • 80% reduction in ad spend without losing revenue.
  • Strategic, data-driven marketing calendar — 12 months ahead.
  • Full control over channels and budgets.
  • Optimized use of Google, TikTok, and Snapchat Ads.
  • Clear understanding of true growth drivers; brand collaborations over random ads.